Thursday, December 22, 2005
I dub thee "The FuglyChalice"
I heartily agree with Cogit8tions and Heresiology. That new UUA logo is not attractive.
UUA.org says "The new UUA logo is designed to convey the idea of light emanating from the flame, or illumination."
The message this almost-cross conveys to me is "See! We're like Christians, but, you know, not!" Not cool. The new symbol would be hard to draw and I hate that the bottom of the chalice glows just as much as the top part with fire on it. Maybe I'm nitpicking, but that's just stupid.
It kind of suggests an eye, but mostly looks weirdly old. The chalice itself looks OK, but the glowing stuff around it has to go.
Indrax's idea points out that the symbol of a religion and the symbol of a denomination aren't the same thing. E.g. The symbol of Christianity is a cross. The symbol of the Presbyterian Church USA, is this cross:
Indrax said a symbol of a faith should be something that is easy to draw. He and Jamie Goodwin of Trivium came up with a teardrop-and-partial-oval thingy that looks like this:
Looks OK to me as an informal symbol. But that doesn't change the fact that the new UUA logo, which I'm sure somebody worked really hard on, is derivative and not cool. Cogit8tions' comparison to a decades-old bank logo seems quite apt.
I find myself asking this often of the UUA. Can't we do better?