Unitarian Universalism needs to start seriously evangelizing. I'm not
talking about ads in Times Square, or 'Principles' wallet cards. We need
to give every person in America a basic idea of what we are about, as a
This would require much more advertising, or very much more personal effort. I don't think going door
to door is in the cards, we need to find our own style, but we need to
do it in bulk. This is worth a whole other brainstorming contest.
Then we need to start being present and talking to people about why the
things that we value are important, and why a church is a good way to
promote those values. We need to look to groups that would be
sympathetic (homosexuals, minority religion members, environmentalists,
etc.), and also to groups that we have not appealed to in the past. (The
poor, the uneducated, the bigoted, and even the fundamentalists.) We
need to give everyone in America a Personalized 'Elevator Speech' as a style="font-weight: bold; font-style: italic;">second step.
Then we will be ready to start a real outreach.
While we are doing that, we can use what we are learning to look into
evangelizing overseas. Of course, we should NOT link our charitable
services with conversion, or probably even evangelism, but that does not
mean we can't present our faith as an option to people overseas, and
help them establish churches. Unitarian Universalism is about some very
powerful and useful ideas. People dedicated to those ideas being present
woudl be very helpful to the rest of the world.
During WWII Unitarians in Germany adopted the Flaming Chalice as a
secret symbol to help Jews and others escape. Unitarian Universalist can
not help people escape genocide if there are no Unitarian Universalists
in the country.
We are not good at evangelism, and many of us don't even like the idea,
but it will give us new blood, more numbers, a better presence, and a
stronger voice. We can promote
our principles without violating them.