"People on Facebook are posting updates with their bra color to get people talking about breast cancer. Even if I don't say it explicitly, you can tell by my derisive tone that I think this is foolish and silly and will never work. Also, I shall quote people saying that it won't work. But while I'm writing an article in this national publication about this thing that my publication only cares about because people are talking about it, I will go ahead and mention lots of stuff about breast cancer. But yeah, posting your bra color to get people talking will never work"
Politics Daily's Version
The Houston Press' version
The Washington Post's Version (Somewhat more balanced)
the London Telegraph's Version (Someone balanced if you read all the way to the end, but gets its shots in)
And there are MANY more...