Sunday, October 01, 2006
The Sexy Cancer
I am really unsure what I think about Boobiethon '06. If you're not familiar, this is a campaign for bloggers to send in pictures of their breasts to the main Boobiethon site, where people can have a peek for a $50 donation to the Susan G. Komen fund for Breast Cancer research.
Once, I noticed that a male friend always uses breast cancer stamps. I asked him about it and he said "I like breasts and want to help them out." I liked that. And it does have a great deal of marketing appeal.
I seem to recall reading at some point that animal rights charities don't like it that their donations fall when they don't put the cutest possible endangered animals on their brochures. I guess that's how I'm feeling about the breast campaign. Are the cuter parts of us really that much more worth saving?
Now, even though the fuzzy tiger is raising money, lots of animals are benefiting, and I'm sure that donations to breast cancer specific charities will eventually benefit people suffering from all kinds of cancers. If nothing else, finding a cure for breast cancer has to help at least somewhat in finding cures for other types. And Breast Cancer is one of the most common types of cancer. It's a perfectly good thing to raise money for breast cancer research, though as Think Before you Pink points out, a lot of companies do things like have $500,000 marketing campaigns to tell people they donated $300,000 to breast cancer research.
But still, connecting the sexiness to the cancer bugs me.