Ok, to be honest, I really hated the IDEA of Borat and what clips I saw of him humiliating his easy, easy targets. (Let's embarrass some rednecks! That's new! Oh, nobody EVER makes fun of southern frat boys. Let's do that. And poor people in Eastern Europe, let's make them look REALLY stupid. Hil-LAR-ious!)
I knew from the reviews, even the positive ones, that I didn't have the stomach for that movie. But I liked Sacha Baron Cohen just fine in "Sweeney Todd" and had hopes that for his next movie making fun of poor people might get old and "Bruno" might find himself in a Whole Foods surrounded by people whom his middle class audience wasn't quite so ready to laugh at automatically.
Judging by this,it's not happening and Baron Cohen is right back to humilating stage mothers, evangelical christians and, of course, rednecks in multiple settings.