I hope the Chalicesseur who sent me this will forgive me as I don't think I was supposed to look at it and see what I did, but this person forwarded me a perfect example of Lakoff-as-spinmeister.
The email is from George Lakoff's Rockridge Institute and proudly proclaims:
Two weeks ago, Rockridge published The Framing of Immigration by George Lakoff and Sam Ferguson, an analysis of the framing surrounding immigration used by progressives and conservatives, as well as a discussion of framings not being used, but which would reveal important truths. Late last week, the DailyKos leaked a memo by Frank Luntz, the Republican messaging strategist, advising Republicans how to talk about immigration. If you want to compare what Rockridge does with what Luntz does, this is your chance.
And they provide handy links to a leaked memo from the Conservatives. (That's spin, kids, what the bad people do.)
And, of course, a polished public statement from the liberal side. (That's framing, kids, what the good people do.)
Naturally the Republican memo is all scary and Lakoff's statement is comparitively mild and couched in all sorts of happy terms.
Again, to take the Rockridge institute at face value, we would have to suspend our disbelief sufficiently to believe that a stolen internal memo meant for the eyes of politicians and what is essentially a press release are comparable.
Lakoff surely comes off looking better, I'll admit.
But I can't shake the feeling that liberals think I'm stupid.