When theCSO and I were in Vegas a couple of months ago, he heard the CEO of Zappos speak at a conference, and said CEO invited the conference attendees to come tour the place. It was the epitome of the wacky West Coast start up. Lots of parades and costume contests and there was a nap room. The legal department was decorated like a series of candy shops because they'd had a bake sake for charity there once and they just liked the look.
Anyway, I bring this up because this is exactly the sort of customer service experience I would expect to have. Also note that they don't seem to mind and are indeed happy to go along when a customer wishes to speak only in the third person.